If you want to target customers on the move, text messaging should be an essential part of your marketing campaign. It’s a hidden gem in advertising and allows businesses to interact with customers seamlessly. Textedly is one of the best mass texting services that ensure you don’t miss out on communications. In this post, we’ll discuss the reasons why you should incorporate text messaging in your business.
To boost customer engagement
With an increased number of smartphone users, you can use shortcodes to engage your customers. And you can reach out to a wider demographic. That said, you can offer discounts and other exclusive deals. The more exposure you give your customers, the more they become part of your business.
Has higher open rate than emails
Every time a customer picks a phone, it’s an opportunity to read a message that comes from you. It’s estimated that test messaging has an open rate of 98%, which is higher than other advertising options. And more often than not, text messaging doesn’t go ignored.
Textedly is a remarkable platform that ensures you have direct communication with your customers. Unlike emails, the service helps you bypass email spam filters, not to mention you get an almost guaranteed open rate.
With many people on social media platforms, the advertisers charge a high cost for the fees. That’s why businesses that use text messaging are seeing a reduction in marketing costs. It’s no surprise considering more people use their phones to make purchases online.
Customers can opt-in and out
One perk that comes with text messaging is customers can opt-in. It allows them to decide whether they are comfortable with the service. So, once you see how many people opt-in for the service, you can incorporate other marketing strategies.
Similarly, customers can opt-out if they are no longer interested in the service. Keep in mind if you keep sending texts to an uninterested customer, you could lose them as well.
You learn about your subscribers
SMS service is a great way to learn more about your customers (through surveys). While it can sound tough to engage them at a personal level, Textedly automates the process for you.
Text messaging is less intrusive and makes a customer feel relaxed. It’s by far the best option to remind your clients of upcoming events. And because the process is automated, you save time and money.
If you want to attract more customers, text messaging can make the process seamless. In most cases, companies ask the target audience to text a code to opt-in.
You can monitor your campaign and make improvements
Text messaging is a simple way to identify your customers and monitor the delivery rate. Furthermore, businesses can create a targeted campaign and make improvements for a high ROI.